Many people choose letterbox distribution as another effective method of marketing to drive leads to their business. There are two important things you must focus on when going down the path of flyer distribution for your business which are, a. the company distributing your flyer drops and b. the flyer design itself.
Too many times people letterbox drop and don’t invest in having a professional design the artwork for their flyer and they don’t get the response they’re after which then leads them to assume that letterbox distribution doesn’t work or isn’t for their business, whereas in fact it very well may be but they did it all wrong.
Below are 5 key areas to focus on to ensure your letterbox flyer content and design is on the right path to success.
Know Your Audience
When designing your flyer, you must first know who your audience is, who are you speaking to? This will help you to put together the right message as you are directing the message direct to them and highlighting their wants and needs. Without knowing your audience, you can’t give them a direct message through the flyer and you may end up crafting a message that doesn’t relate to the customer and does not attract them to read more or take up your offer.
What are you offering?
There are several qualities that an offer should possess for it to be effective for lead generation and nurturing. If your wanting your audience to make a purchase, then you need to give them a good reason why they should. So, if you start putting mediocre, low value offers behind your products or services, your chances of getting more leads or sales will not be a high percentage because there is not much value for the customer.
For example, if you’re trying to get new customers joining your gym then you could offer a 14 day free trial which is going to be very valuable because it gives the customer the opportunity to try without spending a single dollar and for long enough (14 days) that if they like your gym they are very likely to purchase a membership which then converts that lead in to a sale for your business. A free bag with your paid gym membership, on the other hand, is not overly exciting and valuable to the customer.
Include Call-To-Action in your Flyer
The call-to-action on your flyer should be what action you want the customer to make next. For example, if your letterbox distribution campaign is aimed at driving new signups at your gym then your call to action could be “Sign up Now” with directions on where to do so like visit www.mygym.com.au. You should also only use one call-to-action on your flyer to clearly direct the customer on what you want them to do without confusing them.
Make Sure Your Colours and Fonts Are Right
You should always use your brands colours on your flyer the same way you would use it on your website and other collateral for your business. When highlighting the offer in a bold colour for example then fry not to use another bold colour that takes attention away from what your trying to point the customers attention towards. When choosing the font style for your flyer, you should choose your brands main font and avoid using more than two types of fonts since it may interrupt the flow of the text depending on the styles selected.
Provide Clear Message
Have you ever looked at an advertisement and thought “what do these guys actually do?”. If your flyer does not convey the message and tell the audience what you do and what your offer is then majority of people will lose interest and you will have lost a potential lead costing you invested marketing dollars for no return. You should also keep your flyer clean and not cluttered as it confuses the eye and does not provide an easy read.
As mentioned earlier on, the other half of ensuring your campaign is successful is making sure you select the right letterbox distribution company to deliver your flyers. Read our guide to choose the right letterbox flyer distribution company here.
Looking to start your letterbox distribution campaign, Mailpost is known for their elite print and distribution services. Get in touch with Mailpost via the website at www.mailpost.com.au or call 1300 MAILPOST.
