There are two important things you must focus on when going down the path of flyer distribution for your business which are, a. the company distributing your flyers and b. the flyer design itself.
Many businesses know how effective letterbox distribution can be for their business and recognise that there is no other medium that allows you to directly target every single household in the targeted suburb like you can with flyer drops. But is your flyer reaching every single household?
Dumping of flyers has increasingly become an issue for many businesses that are using letterbox distribution services from outsourced companies to deliver their promotional flyers and brochures. When choosing the company to carry out your Flyer Distribution Marketing Campaign it is crucial that you tick some requirements off your checklist. Below is a guide to get you started when selecting the right company.
Reviews
Reviews are a fantastic way to learn about the company’s reputation, how they carry out their work and see their previous client’s feedback on their services. A great way to get started is by searching the company on Google where you will find reviews from previous customers that have used their flyer delivery services. When making a decision based off reviews, you should not rely on reviews that you see on the company’s websites that are just text, although if the reviews are embedded from a reputable source like Google or Yelp then they are fine.
Flyer Delivery Guarantee
Look for a guarantee. Many businesses are promised a great service and told that their flyer will be dropped to every household in their targeted area. If your flyer distribution company is promising you delivery of your flyers, then they should be gladly offering you a guarantee on the distribution service. For eg. Mailpost provides a guarantee that 99% of all homes will receive your flyer in their letterbox or you receive a credit straight back to your bank account or the Postie will go back out and distribute to the missed households. Providing such a guarantee shows that the company is confident in their services so much so, they are backing their word with their guarantee.
GPS Tracking and Auditing
GPS Tracking allows you to see the exact route that the Postie walked and confirms letterbox distribution to the area that you booked and paid for. Though more importantly the auditing of the GPS track is where the value is, the auditor will be able to see the speed of the person distributing the leaflet ensuring they walked and did not run or drive the route. Furthermore, it allows the auditor to see that the person walking stopped at every single household along the route. You should always choose a letterbox distribution company that offers GPS Tracking and Auditing as part of their flyer distribution service as that is the only way to see proof of delivery.
Bundling Your Material
Bundling is when your flyer is bundled with other businesses flyers, leaflets, brochures and catalogues and then rubber banded altogether. When you are bundled the customer has to un-band the promotional material before they see your flyer minimising your chances of being seen. Even if they un-elasticate the promotional material they are sifting through multiple businesses and your flyer could get lost amongst the others which is really wasting your marketing dollars. With Mailpost all material is unbundled and placed in the letterbox to be picked up by the consumer singularly giving you full exposure.
Low Pricing
Just like any purchase you are making, when the price is too low, something seems a little off — well the same applies when choosing your flyer distribution company to carry out delivery of your promotional material. Let’s put things into perspective, if the company is pricing $30 per thousand flyers to be distributed, how much do you think the person walking the flyer is making? After administration costs and petrol or public transportation costs to get to the location for distribution how much does the person walking actually make? This is how dumping occurs, because the person walking for 3–5 hours is making less than $15.00 so they dump the flyer walk the map quickly and go home. You might even be booking a company that doesn’t even schedule the distribution to begin with to suck you in with low prices and they just keep the entire amount at administration level which has happened many times and can be read about in SMH and other publications.
To conclude, you really do get what you pay for so if you’re looking to have your direct mail campaign executed correctly then you should consider choosing a flyer delivery company whose pricing sounds right.
If you are looking for an elite print and distribution service for your marketing campaign, get in touch with us at Mailpost and one of our experienced friendly team will assist.
