In the marketing world, repetition is the most effective formula. In fact, it is the secret to successful marketing as the more people see or hear something, the more they remember
Importance of Repetition
Repetition is not rocket science, but it is powerful and proven. Usually, when a brand produces content and starts a marketing campaign, it becomes a part of an educational process in which the buyers learn about their needs, potential solution, and outcomes. Therefore, when the buyer sees the brand’s content repetitively and learns that a brand is in the marketplace, it develops a level of trust.
Human psychology also suggests that repetition is the key component in learning. It is the factor that breeds trust in a consumer, and when a customer starts trusting in your brand, they are more likely to make a purchase.
Mega brands are effectively using repetition marketing
Various multinational brands are effectively using repetition strategy to influence the mind of their prospects. Many of us recognize their iconic phrases, which play a vital role in making a purchasing decision.
To illustrate the power of repetition, let see a few of the famous phrases and then figure out how many of these do you recognize.
• I’m lovin’ it
• It’s finger-lickin’ good
• Because you’re worth it
• Just do it
• Australia’s Fresh Food People
I guess everyone reading this can probably name at least 4 of the companies or products associated with these slogans. However, that’s not a coincidence or accident. These companies have spent millions of dollars over the years to get those slogans in your brain.
It shows that some of the most successful brands have the most recognizable message. The reason behind their success — other than the quality- lies in the repetition of the message. As the more messages that are out there, the more people are likely to recognize the brand’s presence, resulting in trust and sales.
Moreover, a study suggests that people need to see a message at least seven times before it sinks in. It means instead of mixing up or starting a new campaign, focusing on repetition can ensure better results.
Reasons why repetition is a salient aspect of marketing
Action Rarely Happens on the First Encounter: As people have a huge list of things to do, they are likely to miss your message in the first place. So repetition can be a good tactic to remind them of the action.
Build Trust: Usually, people need to develop a feeling of trust before making a final purchase. And as discussed earlier, consistent marketing messages over time can play a vital role to build trust.
And In today’s day and age, where multiple channels like letterbox distribution, social media, online advertising, website, videos, and traditional advertising are available, you can use all of these to share the same message across the board. It will make it even easier for repetition to be part of your marketing strategy.
If you need assistance on how to setup and start running your marketing campaign get in touch with Mailpost by calling us on 1300MAILPOST or fill in our contact form.
