Why Flyer Distribution is still effective compared to other Marketing Methods
Now that digital marketing has become the major advertisement method, many people overlook the use of flyer drops for their business. Letterbox drops are kept for a day or so by 38% of people whereas 50% of people keep them for over a week. Whilst TV advertising, having an online presence and social media marketing can help you reach more consumers, there is no other marketing method that lets you reach every single household in your desired suburb like letterbox distribution.
Target Marketing
The number one benefit of using letterbox drops is the opportunity to target your audience by suburb knowing you can reach every letterbox. If you are offering local services such as plumbing or electrical, cleaning services, restaurants etc. you can book your flyer drop to your desired location. Furthermore, to narrow down your target even more you can choose specific dates or timing for flyer distribution campaign.
No Distractions
What is great about letterbox distribution is that when the customer is looking at your flyer there are no distractions the same way there would be with email marketing online. A research conducted by DMA states that 32% of people carefully read the details of letterbox drops whereas a lot of people flick past advertisements in magazines or TV channels. The same can be said about social media because of how many distractions are available.
Comprehensive Information
Letterbox drops allow you to provide comprehensive information to your consumers that they can easily learn about before they discard the flyer. With an attractive design and useful information that gets to the point, you can easily grab the attention of the potential customers who might be looking for what you have to offer. You can make the flyer drops attractive by adding images, a great offer, bullet points and contact information.
Long-Term Advertisement
One of the benefits of using letterbox distribution is that you can schedule your flyers to be dropped as a once off for say an orientation day or massive sale or as an on-going campaign to build brand awareness and stay in the customers mind until they are ready to make a purchase. Flyer distribution is an easy method for staying on your consumer’s mind so they can avail your services whenever they are ready.
Accessibility
Another benefit of using letterbox distribution for your business is that the customers will be able to access information easily. This physical access to information can be long lasting. This type of accessibility enhances your interaction with the consumers and learns about their response easily. Since the consumers will have information on their fingertips, they are more likely to pay attention to your services and what you are offering and even if they do not need your services now they can pop it on their fridge or in their handy first draw for when they do need your services.
To conclude, despite the excessive use of digital marketing, the old-fashioned letterbox distribution remains a powerful strategy for advertisement of services and products. Trades and services, real estates, clothing brands, schools, restaurants, and many other enterprises are using flyer distribution to this day to target the local consumers with successful sales results and business goals.
Looking to start your letterbox distribution campaign? Mailpost is known for their elite letterbox distribution network and 5 star reputation. Visit mailpost.com.au and speak with one of our experienced team.
